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FIFA defy UEFA, to proceed with consultation over $20B subsidiary to run World Cup

Toby TAIWO
Last updated: July 31, 2026 10:53 am
By
Toby TAIWO
Published: July 31, 2026
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FIFA is not deterred by the threat issued by EUFA to boycott the World Cup over a proposal to bring in private investment.

FIFA say it is pushing ahead with consultations while reiterating that it is not planning to sell football.

Switzerland-based FIFA said “incorrect media reports” this week had disrupted its planned consultation process ‌but that it would press on with putting the controversial proposal in front of its 211 national football member associations.

“We will proceed with this consultation process to ensure that each MA (Member Association) can express its vote based on facts,” it said in a statement issued in the middle of the European night.

FIFA has proposed creating a $20-billion subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and its other events, ​with a stake of up to 20% to be offered to external investors.

The European football association, UEFA, has led the widespread opposition to the proposal, accusing FIFA of putting the sport’s “soul” up for sale.

On Thursday, UEFA’s 55 member ​nations voted unanimously to boycott all FIFA tournaments, less than two weeks after Spain were crowned World Cup champions.

“Nobody is selling football. This is not something FIFA would ever entertain,” FIFA ​responded in Friday’s statement.

“Everyone has the right to express their opposition and to seek further clarification but no single entity can claim to represent all 211 MAs around the world.

“Each MA should be allowed to review the proposal and have a say in shaping their own future. These are the democratic principles of FIFA.”

ALSO READ: World Cup not for sale, UEFA chide Infantino over proposal

CONCACAF, the regional federation for North America, Central America, and the Caribbean, rejected the proposal during a ​meeting on Thursday but the 41-member body did not follow UEFA with a boycott threat.

The Asian Football Confederation, comprised of 47 members, stated on Friday saying it “stands in solidarity” ​with UEFA and CONCACAF, but also stopped short of threatening a boycott.

The AFC, which has not historically been as frequent or vehement a critic of FIFA as its European counterpart UEFA, questioned the ‌viability of the ⁠proposal following an overwhelmingly negative response.

It also raised doubts over FIFA’s decision-making processes in a thinly-veiled attack on the governing body’s president, Gianni Infantino.

This week, Infantino said in a letter to all member associations that they would receive $40 million each if they agreed to FIFA’s proposal by September 19.

On Friday, FIFA stressed that it would not go ahead with the plan without the support of the majority of its member associations.

“These principles underpin the FFE proposal: unprecedented development funding, truly global ownership of the commercial opportunities ​of our sport, and full self-determination through a ​democratic process for all MAs,” FIFA ⁠said.

ALSO READ: Trump: I only told FIFA to review Balogun’s red card

UEFA, CONCACAF, and the AFC combined have 143 associations, well over half of FIFA’s 211 members.

However, not all individual member nations would be certain to follow their federations’ line.

Czech Football Association President David Trunda told Sky Sports that he could see the “positive impact of FIFA’s intentions”, while the Mexican ​Football Federation (FMF) said it would study the proposal before deciding its position, despite CONCACAF’s rejection.

Xabi ​Alonso, a World Cup ⁠winner with Spain in 2010, said on Friday that football had to prioritise the people who watch the game, not private interests.

“The way we love football is like this, and we have just seen a great World Cup. If things stay this way, then good. We have to defend the interests of all the people,” the Chelsea coach told reporters in Sydney.

“I think that ⁠it’s the ​common feeling of football people that we want something that we keep in the hands of everyone, that ​it’s for all the people. So, hopefully it won’t happen.

“And we will do it, we will keep the game as attractive and as authentic as we like it. That’s why it creates this emotion, this passion we’ve seen at the World Cup.”

TAGGED:FOOTBALL FOR SALEInfantinoWorld Cup
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